How to Make People Obsessed With You as a Creator: 10 Tips That Work
As a creator, whether you're a public speaker, content creator, or entrepreneur, one of the most powerful ways to grow your audience and keep them coming back for more is to build genuine, emotional connections with them. You don’t just want them to “like” your content—you want them to obsess over it, talk about it, and eagerly await your next post. So, how do you achieve this level of engagement? Here are 10 strategies to turn your audience into raving fans.
1. Repetition of Key Phrases and Messages/ Hooks
Consistency is key. If you want people to remember you, you need to remind them, often. Repetition of key phrases, messages, or hooks helps to reinforce your brand’s core message. Think about your catchphrases or taglines—use them frequently so they become synonymous with you and your content. By repeating key concepts, you ensure they stick in the minds of your followers, creating a sense of familiarity that builds trust.
2. Share Personal Stories to Connect With People
People connect with people—not brands. When you share your personal stories, struggles, and wins, it humanizes you and makes your audience feel like they know you. Whether it's how you overcame a challenge, a funny incident, or a deeply personal experience, your story creates a bridge between you and your followers. Vulnerability builds authenticity, and authenticity leads to loyalty.
3. Use Community-Driven Language
To create a loyal fanbase, make your followers feel like they are part of something bigger. Language matters. Instead of using “me” or “I” statements, focus on “we” and “us.” It’s about building a community, not just a following. Talk to your audience as though they are your partners in this journey. Use phrases like “You and I” or “Together, we are…” This sense of inclusivity creates a shared bond that encourages people to invest in your success.
4. Eye Contact, Smiles, and Being Present
When filming videos or interacting online, make sure you’re connecting with your audience through your body language. Eye contact is crucial—it makes your viewers feel like you’re speaking directly to them. Smile, lean into the camera, and show emotion. If you’re laughing or showing a carefree attitude, it makes you more approachable and relatable. Your energy will be contagious, making people feel more connected to you.
5. Use Simple and Direct Language
Keep your communication clear and easy to understand. If you overcomplicate things, you risk losing your audience’s attention. Use simple, direct language that’s digestible. Whether it's through writing or speaking, make your message easy to consume. Avoid jargon, buzzwords, and lengthy explanations—simplicity is compelling.
6. Personal Language, But Don’t Make It Cringe
Naming your audience and using personal language is a great way to connect, but don’t cross the line into forced or cringe-worthy territory. You don’t have to overdo it with pet names or sounding too familiar. Just use language that feels natural and that makes them feel seen and valued. For example, “Hey friends” or “I know many of you struggle with…” feels personal without being too much.
7. Share Your Hot Takes
People want to know what you think. Don’t be afraid to share your opinions, especially when they go against the grain. When you share your hot takes or bold views on struggles in your niche, it shows that you’re confident in your voice and ideas. It also sparks conversation and engagement. The more you lean into what makes you unique, the more your audience will be drawn to you.
8. Add an Element of Mystery
Curiosity is a powerful tool for building obsession. Share just enough of yourself so that people feel like they know you, but leave some things up to their imagination. For instance, you don’t have to share where you live, your full name, or every personal detail about your life. The more elusive you are, the more your audience will want to uncover. This element of mystery keeps them intrigued and coming back for more.
9. Character Arcs and Documenting Progression
One of the most compelling ways to build a deep connection with your audience is to show your growth over time. Whether it’s how you’ve developed as a creator, your journey through a challenging project, or your progression in a specific skill, documenting your evolution adds depth to your content. Your audience will feel like they’re part of your story, and they’ll root for you as you grow.
10. Victimize Yourself to Call Out Your Biggest Fans
Vulnerability is key, but so is showing gratitude. When you call out your biggest supporters and share struggles you’ve been through, it creates an emotional bond. People love feeling appreciated, and by acknowledging their support, you make them feel like they matter to you. Additionally, sharing a story where you’ve faced challenges, even if it’s admitting you’ve struggled, makes you more human and approachable.
Building Obsession Takes Time. It’s not about being perfect or having the best equipment—it’s about showing up authentically, creating meaningful connections, and making your followers feel like they’re a part of your journey. By implementing these strategies, you’ll be able to turn your followers into loyal fans who are obsessed with you and your content.
Start small, build momentum, and watch your community grow into something you never thought possible.
