How to Batch Your Content and Stop Feeling Overwhelmed Every Month
In addition to teaching business, I also pick up clients locally and help them create content for their brands. I do this because I love communication—especially helping others clarify what it is they actually do. Without clear communication, public speaking can feel frustrating and even pointless.
One thing I’ve noticed again and again when I talk to my clients (especially small business owners) is just how daunting it feels to create consistent content. Planning what to say, when to say it, and how to say it—for months ahead? It’s enough to make anyone freeze. That’s why many of them hire me.
But here’s a secret I share with all my clients:
The key to content consistency is batching.
Not only is batching more efficient—it’s backed by science. When you group similar tasks together, your brain gets into a rhythm, which increases focus and reduces fatigue. Think of it like meal prepping for your marketing: do the hard work once, and eat well all week.
Here’s how to batch your content like a pro:
Step 1: Topic Generation
Start by looking at what your competitors or industry leaders are talking about. Not to copy—but to spark ideas. Then, list out your own ideas based on what you're passionate about or what your audience frequently asks. This becomes your topic bank.
Pro tip: Use ChatGPT to brainstorm or expand your list if you feel stuck (yes, it works 👋).
Step 2: Batch Your Blog Posts
Pick your top 5 topics and block off 2–3 hours to write your blog posts for the next 5 weeks. Don’t aim for perfection—aim for clarity and consistency. If writing isn’t your strong suit, let AI help generate the first draft, then add your voice and expertise to make it yours.
Step 3: Batch Your Emails
Once you’ve written your blog posts, write the emails that will go out each week announcing them. These are your weekly newsletters—and they don’t need to be long. A short story, a myth-busting insight, or a behind-the-scenes note is enough to build connection and drive traffic to your blog.
Step 4: Turn Each Blog Into a Week of Content
For every blog post, create:
A long-form video (3–5 minutes) diving deeper into the topic
A 1-minute video for social media (Reels, TikToks, Shorts)
A 30-second teaser or hook to generate interest
A graphic post with a bold quote or key takeaway
And here’s the best part—you can film all of these videos in one sitting. Just set aside a block of time, set up your camera or phone, and run through your content. Want it to look like you filmed on different days? Change your shirt, switch your earrings, or tweak your background. You’ll look fresh each time without needing to reset everything later in the week.
Boom—now you’ve got a week of content for every blog you write.
Final Thought: Batching Gives You Back Your Time
Creating content doesn’t have to feel like a never-ending hamster wheel. With batching, you can finally stay consistent without burning out. Whether you’re promoting your services, building your personal brand, or just trying to stay visible—batching gives you structure, clarity, and peace of mind.
And if this still feels overwhelming? That’s what I’m here for. I help clients locally and online build communication strategies and show up with confidence.
You’ve got something worth sharing—let’s make sure your audience hears it.
✨ Your next step? Pick 5 topics today and block off a content batching session. You’ll thank yourself later.
